Saturday, November 9
9:00AM-4:00PM
Adirondack Nonprofit Seminar: Budget-Wise Marketing and Board Motivation
At Whallonsburg Grange Hall
Presented by Andy Robinson

This year’s seminar, co-hosted by Adirondack Community Trust and the Essex Community Fund will once again be led by Andy Robinson, a nationally-recognized nonprofit trainer who will provide guidance to staff, board, and volunteers for responsible, effective and enthusiastic stewardship of the precious local organizations we serve.

Morning Session: Nonprofit Marketing on a Tight Budget

Want more attention for your work? Ignored by the news media? This workshop is designed to help organizations improve marketing success without spending a lot of money.

• Crafting a compelling message
• Who’s your audience? Market segmentation
• Preparing a marketing plan
• Creating effective materials
• Thinking like a journalist: How to work with the news media

Afternoon Session: Mobilize Your Board to Raise More Money

If your board isn’t raising all the money it could — indeed, if your board isn’t raising any money at all — you’re not alone. In this workshop, we’ll discuss the reasons why, and outline strategies to turn things around. You’ll leave with several practical, specific ideas for increasing board involvement and effectiveness.

• Redefining fundraising: It’s not just asking for money
• Addressing myths and misconceptions about fundraising
• Lots of options: Dozens of ways your board members can participate
• Training and motivating your board — and helping them hold each other accountable

*Lunch will be served. (Included with your $50 seminar fee)

Advance registration required; seminar limited to 50 participants. Register here.